With a comprehensive and extensive range of leadership and transactional experience, Gabrielle is in high demand for clients that require:

• Diligence or strategic advisory services around acquisitions and transactions in the digital/e-Commerce sector.
• Non-Executive Directorship roles with public or privately held companies.
• Speaking engagements on the following topics: retail, e-Commerce, customer experience, technology, women in tech.

Gabrielle resides in France and London, as well as being an American citizen.

2007 – Present: Soleberry Advisory, Founder & Chief Executive Officer
Supporting private investors, consumer brands and technology firms with specialist strategic, operational, and commercial e-Commerce and multichannel digital expertise. Clients include: Attraqt, Arcadia, The School of Life, McArthurGlen Group, RedEye, New Look, Sweaty Betty, Fenwicks, Harvey Nichols, TK Maxx, Alex & Alexa, DN Capital, Hobbs, Inflexion, Labelux, Moonpig.com, The Fragrance Shop, Toast, Royal Mail Group, L.K. Bennett, Browns Fashion, The White Company and Sophie Hulme.

Selected engagements included:

Operational
• Sweaty Betty: Interim Global Digital Director. Managed global e-Commerce business, grew sales 25%, developed and executed content strategy to drive organic rankings and increase customer lifetime value.
• LK Bennett: Interim e-Commerce Director. Managed global e-Commerce business, grew sales 25%, opened US market, oversaw technology replatform.
• The White Company: Head of e-Commerce. Grew sales 20%, traffic 25% and managed a team of nine.
• TK Maxx: Part of the team that developed and launched TK Maxx's first e-Commerce presence in Europe creating a wholly new revenue stream that generated £400k in four months.
Consultancy
• Attraqt: Created a blueprint for launching a Customer Advisory Board that provided a way for the company’s customers to engage more directly in product development and strategic development.
• £500m fast-fashion apparel brand: Developed and delivered global e-Commerce and market entry strategy to maximise revenue and market share and open new territories.
• Sophie Hulme accessories: Launched new direct to consumer capability; oversaw selection of technology and design partners and advised on operations for first year of trading.
• McArthurGlen Group: Developed digital strategy for £4.5billion revenue business. Developed market entry business models and liaised with key brand partners and internal stakeholders to inform strategy.

2004 – 2007 Soleberry Modern Stationers, Founder & CEO
Created and launched an online-only direct to consumer stationery brand selling exclusive designs throughout the United States.

2000 – 2003, AOL Time Warner, Real Simple Magazine, Partnership Marketing Manager
Grew partnership revenue by $2.5 million for Real Simple magazine, Time Inc.’s most successful magazine launch in the company’s history.

Peter has over 35 years of experience in leadership and driving growth in the IT&T industry, working for a wide range of companies in a global capacity. During his varied career, Peter has been employed with Telecoms, Hosting and Cloud service providers, often at the high growth stage, holding positions including CRO, CMO, CEO and Board Director.

Having worked in Private Equity for 7 years, Peter has a unique perspective. His insight into value creation for shareholders has been highly beneficial for clients about to build a finance plan, or those looking to progress towards an exit.

Peter’s experience has proven invaluable to many organisations, with his involvement often being applied as:

• Strategic advisory services - new sales roles, new markets, new products, new partnerships.
• Diligence and discovery for acquisitions or disposals - including sourcing new potential acquisition targets.
• Analysis and planning for existing business divisions or post acquisition integration.
• Building and coaching sales leadership teams - applying methodology and best practice to leading and growing sales organisations.
• Sales Kick Off keynote speeches and sales process workshops.

Peter currently has a "core" base of clients, including Megaport and Force Management – both being a source or foundation for other new projects.

He resides in France and London.

March 2021 - Present: Force Management Inc
Facilitator
Part of the Global facilitator team, operating mainly with EMEA clients and providing coaching to sales leadership, Peter undertakes virtual training and coaching, adopting the innovative and creative tools developed by the Force Management team.

Clients are predominately emerging Tech, SaaS or IT and T and involve complex consultative sales engagement.

Megaport

Sep 2016 – Present
:
Director / Consultant
Active with Pan-European Director responsibilities and business development strategies for the business, reporting to the CEO and Board.


Sept 2018 – Aug 2020: Chief Commercial Officer (CCO)
A full-time operational role with responsibility for all commercial aspects of the business, including sales, bus dev, new markets and channel. Achievements included:

• A complete refresh of the commission plan and sales team incentive schemes
• Adoption of scalable systems and Global structures to drive growth
• Recruitment and induction of an industry recognised Global Channel Leader
• Completion and launch of 2 major new products – MCR and SDWAN (MVE)
• Recurring revenue growth by 65%

• Customer growth up by 52%

• New services or product adoption growth from 6,545 to 16,950 – 61%

• Opened new markets in key areas such as France, Japan and Nordics



Apr 2018 – Present: Soleberry Advisory, Director / Advisor
Assisting and advising the Soleberry team with Digital and e-Commerce strategy consulting, operating with enterprise relationships and clients.